See and feel the difference with Alterna Caviar Anti-Aging Multiplying Volume Shampoo, 33.8 oz., the best volumizing shampoo for thin, older-looking hair. Use daily on all types, including straight, coiled, wavy, and curly for a full and youthful look and style
As our hair ages, it naturally becomes thinner looking, breaks more easily, and loses its shine and luster. We often feel the best course of action is to continue coloring with harsh chemicals and style with extreme heat products, but over time these actions further damage and thin our hair, making it look even older than its true age.
With Alterna’s anti-aging shampoo, the natural proteins and moisture are infused back into your hair as it gently cleans. By adding moisture, hair begins to look more full, giving you more volume and shine and making your hair appear more youthful. The moisturizing formula is lightweight, so hair is not weighed down, but is protected from continued exposure to chemicals, heated styling products, and UV rays.
Thin or fine hair can be difficult to manage and style, and the issue only grows worse as you get older. Damage due to natural aging, chemical procedures, and free radicals can make hair limp and flat. To guard against this, you need to treat your hair with volumizing hair products that keep your locks looking thick and full.
The Alterna Caviar Anti-Aging line features caviar extract, sourced sustainably from sturgeon fish roe, which helps replenish the lipid layer that keeps hair strong and hydrated. Packed with vitamins and minerals, it results in hair that is shiny, bouncy, and flexible.
Each 33.8-ounce bottle of Alterna Caviar Anti-Aging Multiplying Volume Conditioner also uses the plant-derived Marine Plumping Complex to build up each strand of hair. It works immediately, and the effect intensifies over time.
This product works on all types of hair, including color-treated hair. Alterna is committed to keeping its formulas free from toxic chemicals, so this conditioner is free from parabens, phthalates, and SLS.



























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